Five Star Flooring: The Asset-Light Franchise Built to Disrupt the Flooring Industry

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Five Star Flooring

Low Overhead, High Velocity, and a Battle-Tested Blueprint

Five Star Flooring disrupts the $74.6 billion flooring market by delivering a premium, in-home showroom experience and turnkey “do-it-for-me” solutions directly to homeowners. For franchise owners, the business model is an asset-light, executive-managed sales engine that eliminates expensive retail storefronts and heavy inventory, built to scale through a proven playbook and elite platform support.

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Why Choose Five Star Flooring?

Most flooring businesses are slowed down by clunky retail footprints and disconnected services. Five Star Flooring provides a sophisticated, end-to-end customer experience powered by a scalable business opportunity. We don’t expect you to be an installer or an interior designer; your role is to be a business leader.

The “Bath Solutions” Blueprint

Step into a battle-tested scaling machine. We utilize the exact operational chassis that grew our sister brand, Five Star Bath Solutions, into a national leader approaching 400 locations.

Inventory-Light, High-Margin Operations

Keep your capital working for you. Our “just-in-time” supply chain lets you procure materials from local wholesalers after a contract is signed, eliminating massive warehousing and supply chain bottlenecks.

You Manage the Business, Not the Labor

You don’t swing hammers. Your role is to build referral networks, conduct high-ticket sales, and manage subcontractor crews who handle the installation. We provide the guardrails; you provide executive leadership.

Vertically Integrated Sales Engine

While you focus on local networking and lead gen, Five Star Marketing drives high-quality digital leads into your pipeline. ProNexis call center handles intake and books your appointments, so you can focus on closing deals.

FS Flooring - Why Choose Five Star Flooring

The Curated In-Home Advantage

In-Home
Customer
Experience

Bypass retail overwhelm. Bringing curated samples directly to the home builds trust, shortens the sales cycle, and drives significantly higher close rates.

Turnkey Service & No-Surprise Pricing

Turnkey
Service
Pricing

Win bids with a true concierge experience—featuring meticulous prep, furniture moving, upfront pricing, and a 100% lifetime labor guarantee.

Maximize Lifetime ValueMaximize
Lifetime
Value

Our “Start Small or Do It All” two-year price guarantee turns a single-room upgrade today into a highly predictable, multi-year revenue pipeline.

Dominate the Inside and OutsideInterior &
Exterior
Dominance

Capture interior demand with premium LVP and hardwood, while securing outdoor budgets with our proprietary “Deck-last” restoration solution.

Royalties That Reward ScaleScalable
Royalty
Structure

Keep more of what you earn. Our growth-friendly 6% royalty automatically drops to 5% once your gross annual revenue exceeds $1,000,000.

Franchise Fast Facts

Franchise Fee

$59,500*

Total Investment Range

$157,000 – $264,500*

Business Type

Home-based, asset-light logistics model

Financing Support

Available through third-party lenders

Liquid Capital / Net Worth

$100K+ / $250K+

Startup Timeline

Launch within 2-3 months

Veterans

Get 10% off the initial franchise

*Please refer to the current Franchise Disclosure Document for up-to-date information and complete details.

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FS Flooring - Franchise Fast Facts

Support Designed for Scalability

FS Flooring - Support Designed for Scalability

Five Star Flooring owners receive full access to an extensive suite of business-building tools designed to capture market share.

Executive Training

Extensive virtual pre-training followed by an immersive week at our HQ learning our structured sales process, critical flooring standards, and vendor logistics.

Proprietary Quoting Tech

Provide customers with fast, transparent pricing and utilize digital previews to show clients exactly what their new floors will look like in real-time.

National Call Center

Never let a missed call cost you a high-ticket job. While you are networking and consulting, ProNexis runs our fast-service hotline and text response to book appointments for you.

Five Star Vendor Network

Gain exclusive access to the Five Star Buying Group, with superior pricing, valuable rebates, and reliable vendor partners you don’t have to find yourself.

Who Makes a Great Five Star Flooring Owner?

This active, management-focused model is designed for driven professionals who excel at relationship building and sales execution. (Note: This is not a passive investment or a fit for installers).

  • Career-Driven Corporate Professionals: You are ready to trade the corporate ceiling for a business you own, leading the franchise as an asset-light, logistics-simplified sales organization.
  • Revenue & Logistics Leaders: You understand how to manage P&Ls, oversee a pipeline, and drive critical B2B relationships with local wholesale suppliers and independent subcontractors.
  • Active Community Connectors: You are eager to drive complementary local lead generation through B2B networking, real estate partnerships, and high-visibility community event activations like home shows.

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Steps to Own a Five Star Flooring Franchise

1

Get to Know
Five Star Flooring

Explore what makes Five Star Flooring unique, its market potential, and investment requirements to see if it aligns with your goals – download franchise snapshot to get started.

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2

Connect with Your
Developer

Connect with your franchise developer to dive deeper into the business model, review the Franchise Disclosure Document (FDD), available territories, and your path to ownership—start the conversation today.

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3

Validation &
Meet Your Team

Speak with current franchise owners, complete qualification and background checks, and meet your brand leadership—virtually or in person—to experience firsthand the training, technology, and support available.

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4

Franchise Agreement & Onboarding

Once approved, sign your franchise agreement and start your onboarding journey to launch your new Five Star Flooring business.

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Awards & Industry Recognition

Recognized by leading authorities like Entrepreneur, Franchise Business Review, and the Inc. 5000, Five Star Franchising and our brands are consistently ranked for growth, franchise owner satisfaction, and industry impact.

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Take the First Step Toward Flexibility and Success

If you’re ready to invest in yourself and build a business that fits your lifestyle without the burden of retail overhead, Five Star Flooring is the opportunity you’ve been searching for.